Hands down, the hardest thing I have to do every year is advertise. In everything we do, we are bombarded by marketing. I'm comfortable growing over an acre of garden, and taking care of three greenhouses by myself, but when it comes time to sell my product, that's when my palms get sweaty and my heart starts racing. The last thing I want to do when I'm advertising is be irritating. I want to hit that point with people that this is what I'm doing, and if you're interested in having fresh produce delivered to your door, contact me here... but how do you do that in a world when you are just one tiny (and shy!) voice out of millions?
I looked at ads and tried to think of the ones that really stood out, so I could take some of their techniques and apply them to my own strategy... Then I realized that most of the ads that I've paid attention to are the annoying ones that make me hit mute, or change the channel, or that make me mad because they are marketing fear. When was the last time you actually saw an advertisement that made you go, Hey, I like that! or that gave you a good feeling, or made you laugh?
The above ad by KiteBio- out of all the ads I've seen- is one that really sticks out for me. How brilliant is it??? That is exactly how I feel. I'm not sure if it's because it has a bit of a self depreciating sense of humor, or if it's because it's literally just marketing a fact that get's me to pay attention. There is no fear, there is no putting down of their competitors, there is no annoying music, it's just simplicity at it's finest. I like the idea of not using gimmicks, and just keeping it factual, simple and truthful.
I am also offering my customers a word of mouth referral, because out of all the possible advertising you can have, your customers are your greatest champions. I know that I wouldn't be able to be where I am at now without them, since about 90% of my return customers all found out about my farm through their friends. I've been blessed to have them and I hope they keep sharing where they get their vegetables from!